WHAT
IS STAGING TO SELL?
What Is Staging To
Sell?
Staging is the process of preparing a home for
sale, regardless of price, condition, or location.
Using a proven set of guidelines, we will evaluate
your home and determine what needs to be done
in order to place your home in the best showing
condition, so that your home appeals to a broader
audience of buyers. The best part about our service
is that we use your existing furnishings.
Staging begins with a curb-to-curb
analysis, which results in a six page detailed
list for the homeowner and agent. Homeowners can
do the work themselves, or they can have Salazar
Staging do as little or as much as they need.
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HOW
YOU BENEFIT BY STAGING YOUR HOME
- Increase
Your Profit ~ Homes
that sell faster usually sell closer to the
asking price. This means more money in YOUR
pocket.
- Have
a Better Product & Beat the Competition
~ Staged
homes stand out from comparable ones.
A
well presented home implies a well maintained
home.
- Reduce
Your Stress ~ Selling
a home and moving are stressful situations.
Staging your home speeds the selling process
resulting in a shorter listing time thus reducing
the stress.
- Condense
the Timeframe ~ The
less time your house is on the market, the easier
it is to finalize plans for moving. You are
eager to get back to a more normal life, especially
if children are involved.
- Less
Work ~ Keeping
a home presentable for showings is difficult
in the best of circumstances. A fast-selling
home reduces your daily work! Statistics prove
staged homes sell faster.
- Less
Inconvenience ~ A
quick sale means fewer showings, less time when
you must leave your home and disrupt your schedule.
- Prestige
~ When
a home has been professionally Staged, it can
be registered by the Realtor in the Multiple
Listing Service as a Staged Home. Staged
Homes are recognized by real estate agents and
result in more showing activity. The net result
is a lot more exposure for your home. When a
home is Staged by an I.R.I.S certified professional
it can qualify for special promotional materials
including special street signs and print material
designations that increase exposure to potential
buyers.
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WHEN
SHOULD A HOME BE STAGED?
* Before a Realtor lists
it.
* Before the price is set.
* Before photos are taken for the MLS listing
* Before the agent tours it.
Why before? Because you want the
home to look its best so that it will list at
the highest possible price.
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HOW
IS STAGING DIFFERENT FROM DECORATING?
Decorating reflects the homeowner's
personality. The purpose of staging is to help
the buyers envision themselves living in the home.
In a market loaded with stunningly-decorated
model homes, staging gives the resale house a
better chance of selling quickly by making it
appeal to the largest number of buyers.
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STAGING
FAQs FOR HOMESELLERS
Q. My house
is already on the market. Is it too late to stage
it?
Absolutely not. It's not uncommon for homes to
be staged after sitting in the market for a while.
In many cases, we may ask you to take the home
off the market for a week while we perform the
staging. Then you will re-enter the market with
your freshly-packaged home. Holding a new open
house at this point is an excellent way to get
renewed interest.
Q. How long
does it take to stage a home?
It depends on what needs to be done to put the
home in the most marketable state. It could be
as little as one day or as long as two weeks or
more for a home that needs repairs and updating.
Q. My home
is vacant. Should it be staged?
Yes! Buyers need to see how
their furniture will fit into your home. Staging
it with accessories—and perhaps with some
furniture vignettes—allows the buyers to
assess the scale of the house, as well as bringing
warmth and friendliness to the rooms. Furniture
can be rented inexpensively through our local
vendor contacts.
Q. I know
my house needs a few repairs. Should I fix them
or sell the house "as is"?
Our staging consultation will identify the repairs
that will increase the market value of your home,
but which will not recoup their cost.
Q. Why should
I put money into a house I won't be living in?
Most home buyers want to move in and start living.
While some people purchase homes for the specific
purpose of fixing them up, most buyers don't have
this in mind. Dollars invested up front statistically
result in a higher selling price and more than
pay for themselves.
A professional stager can tell
you what enhancements are worth making. Curb-appeal
enhancements can entice a buyer into a home that
they may otherwise have passed over without visiting.
Q. I know
I have too much stuff. What do I do with it all?
Since you will be moving anyway and needing to
pack up your items, we encourage you to start
packing now, as part of the staging process. Clutter
is one of the major hindrances to home sales.
You may be able to store your items in an out-of-the-way
place in the home, or we can connect you with
storage vendors who bring containers to your home
and, after you fill them, remove the containers
to storage facilities until you are ready in your
new home.
Q. Can I
do the staging myself?
Moving can be stressful as you plan for your new
home and prepare to leave your familiar surroundings.
However, if you choose to do some of the work
yourself to economize, we can provide direction.
During your consultation, we will evaluate your
house and advise you about which investments can
best enhance the value of your home to increase
the selling price.
Staging costs can be recovered
in the selling price of your home. We work with
your Realtor. Their job is to market your home;
our job is to prepare your home for marketing.
A better product is easy to market and sells faster.
Your Realtor is our partner in the sale of your
home.
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