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WHAT IS STAGING TO SELL?
HOW YOU BENEFIT BY STAGING YOUR HOME
WHEN SHOULD A HOME BE STAGED?
HOW IS STAGING DIFFERENT FROM DECORATING?

STAGING FAQ's FOR HOMESELLERS
 


WHAT IS STAGING TO SELL?

What Is Staging To Sell?
Staging is the process of preparing a home for sale, regardless of price, condition, or location. Using a proven set of guidelines, we will evaluate your home and determine what needs to be done in order to place your home in the best showing condition, so that your home appeals to a broader audience of buyers. The best part about our service is that we use your existing furnishings.

Staging begins with a curb-to-curb analysis, which results in a six page detailed list for the homeowner and agent. Homeowners can do the work themselves, or they can have Salazar Staging do as little or as much as they need.

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HOW YOU BENEFIT BY STAGING YOUR HOME

  • Increase Your Profit ~ Homes that sell faster usually sell closer to the asking price. This means more money in YOUR pocket.
  • Have a Better Product & Beat the Competition ~ Staged homes stand out from comparable ones.  A well presented home implies a well maintained home.
  • Reduce Your Stress ~ Selling a home and moving are stressful situations.  Staging your home speeds the selling process resulting in a shorter listing time thus reducing the stress.
  • Condense the Timeframe ~ The less time your house is on the market, the easier it is to finalize plans for moving. You are eager to get back to a more normal life, especially if children are involved.
  • Less Work ~ Keeping a home presentable for showings is difficult in the best of circumstances.  A fast-selling home reduces your daily work! Statistics prove staged homes sell faster.
  • Less Inconvenience ~ A quick sale means fewer showings, less time when you must leave your home and disrupt your schedule.
  • Prestige ~ When a home has been professionally Staged, it can be registered by the Realtor in the Multiple Listing Service as a Staged Home.  Staged Homes are recognized by real estate agents and result in more showing activity. The net result is a lot more exposure for your home. When a home is Staged by an I.R.I.S certified professional it can qualify for special promotional materials including special street signs and print material designations that increase exposure to potential buyers.

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WHEN SHOULD A HOME BE STAGED?

* Before a Realtor lists it.
* Before the price is set.
* Before photos are taken for the MLS listing
* Before the agent tours it.

Why before? Because you want the home to look its best so that it will list at the highest possible price.

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HOW IS STAGING DIFFERENT FROM DECORATING?

Decorating reflects the homeowner's personality. The purpose of staging is to help the buyers envision themselves living in the home.

In a market loaded with stunningly-decorated model homes, staging gives the resale house a better chance of selling quickly by making it appeal to the largest number of buyers.

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STAGING FAQs FOR HOMESELLERS

Q. My house is already on the market. Is it too late to stage it?
Absolutely not. It's not uncommon for homes to be staged after sitting in the market for a while. In many cases, we may ask you to take the home off the market for a week while we perform the staging. Then you will re-enter the market with your freshly-packaged home. Holding a new open house at this point is an excellent way to get renewed interest.

Q. How long does it take to stage a home?
It depends on what needs to be done to put the home in the most marketable state. It could be as little as one day or as long as two weeks or more for a home that needs repairs and updating.

Q. My home is vacant. Should it be staged?
Yes! Buyers need to see how their furniture will fit into your home. Staging it with accessories—and perhaps with some furniture vignettes—allows the buyers to assess the scale of the house, as well as bringing warmth and friendliness to the rooms. Furniture can be rented inexpensively through our local vendor contacts.

Q. I know my house needs a few repairs. Should I fix them or sell the house "as is"?
Our staging consultation will identify the repairs that will increase the market value of your home, but which will not recoup their cost.

Q. Why should I put money into a house I won't be living in?
Most home buyers want to move in and start living. While some people purchase homes for the specific purpose of fixing them up, most buyers don't have this in mind. Dollars invested up front statistically result in a higher selling price and more than pay for themselves.

A professional stager can tell you what enhancements are worth making. Curb-appeal enhancements can entice a buyer into a home that they may otherwise have passed over without visiting.

Q. I know I have too much stuff. What do I do with it all?
Since you will be moving anyway and needing to pack up your items, we encourage you to start packing now, as part of the staging process. Clutter is one of the major hindrances to home sales. You may be able to store your items in an out-of-the-way place in the home, or we can connect you with storage vendors who bring containers to your home and, after you fill them, remove the containers to storage facilities until you are ready in your new home.

Q. Can I do the staging myself?
Moving can be stressful as you plan for your new home and prepare to leave your familiar surroundings. However, if you choose to do some of the work yourself to economize, we can provide direction. During your consultation, we will evaluate your house and advise you about which investments can best enhance the value of your home to increase the selling price.

Staging costs can be recovered in the selling price of your home. We work with your Realtor. Their job is to market your home; our job is to prepare your home for marketing. A better product is easy to market and sells faster. Your Realtor is our partner in the sale of your home.

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